Posted by randfish It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional White beard Friday, Rand explains why it’s important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday

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Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday

Tags: SEO

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